Current search technology «not good enough» to meet main search needs as follows:
highlights in darkness: desperate need for content sniffers in insight generation. «computers promised us a fountain of wisdom bu delivered a flood of data» (William J. Frawley, Greogry Piatetsky-Shapiro and Christopher J. Matheus)
blindness in big: commonly accepted row-by-row search results representation is unfortunately not designed for to serve on explorations inside data weakness in representation: choosing much more natural and expressive query representations like searching as object instead of querying as bunch of texts for smarter searches
singing the same song: making search results userwise privatized instead of returning as the same for all